Thursday, July 24, 2008

What is a Domain Name Reseller?

Many people often think about the idea of becoming a domain reseller as being a complicated procedure when in fact the whole process is rather simple. The term reseller refers to a company or individual who purchases goods/services with the intention of selling them on as oppose to consuming or using them. This is usually done with the intension of making a profit.

Domain resellers are a perfect example of the definition of the term reseller domains. Resellers are individuals or companies who act as agents for ICANN accredited registrars. They either sell for commission or to make a profit. Domain name resellers are companies or individuals selling their own domain names. It is important that domain resellers are not confused with speculators. These speculators purchase many domain names with the intention of holding them and selling them at some future time for a high profit, where as reseller, by the very nature of their business are pretty much retailers.

Reselling domain names is a low cost way to enter the domain name market. If you are hoping to purchase reseller domain names or if you are hoping to become a domain reseller then it is important that you approach the situation via ICANN. ICANN are the international body that regulates the domain industry and it requires accredited companies to have certain levels of assets. Once a company is an accredited provider, they have access to lower cost registrations.

If you are hoping to become a domain name reseller you will need to have a reseller hosting account with a hosting company. You can then host all of your domains on that account as well as sell domains to other people. You can get your secondary accounts through internet marketing or offline marketing strategies.

An example of when it makes perfect sense to become a domain reseller is when you are a web designer or a web hosting company. Becoming a domain reseller holds great business potential. Whether you’re a web designer, developer or search marketing service, or you’re looking to establish your own domain management service, you could benefit from the help of an established provider.

Due to the recent increase in domain reseller companies more and more people are now turning to reseller domain companies; however, as previously mentioned, it is highly important that you opt for a domain reseller company who is ICANN accredited. This is because UK based ICANN registrars are trusted names in domain reselling who provide a number of support services. ICANN accredited registrars provide low wholesale prices, exceptional customer service, and state-of-the art IT infrastructure. This means you will be provided with the service and savings that you depend on to confidently become a reseller of domains.

Whatever your reason or need for using a domain reseller company it is important that you find a domain reseller that is best suited to your business or individual needs. Also remember to opt for a domain reseller company or business who is an ICANN accredited registrar.

Helen is the web master of Discount Domains, specialists in all aspects of Domain Reselling.

ICANN - the Internet Corporation for Assigned Names and Numbers

ICANN is a non profit corporation who are located in Marina Del Ray, California. It was formed in 1998 and is made up of a partnership of people from all over the world who are dedicated to keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on the Internet’s unique identifiers. They have the task of managing the logistics of Internet Protocol (IP) addresses and domain names. ICANN operates through a board of stakeholders who regularly meet to discuss policy development in order to better serve the needs of the Internet.

In order to reach another person across the Internet you have to type an address into your computer; this address has to be unique so computers know where to find each other and ICANN coordinates these unique identifiers across the world. If we didn’t have this coordination we wouldn’t have one global Internet.

The one thing that ICANN however doesn’t control is the content on the Internet. ICANN is not responsible for and has no control over spam and it doesn’t deal with access to the Internet; however through its coordination role of the Internet’s naming system, it does have an important impact on the expansion and evolution of the Internet. The main mission and aim; however of ICANN, the Internet Corporation for Assigned Names and Numbers, is to coordinate, at the overall level, the global Internet's systems of unique identifiers, and in particular to ensure the stable and secure operation of the Internet's unique identifier systems. More specifically ICANN coordinates the allocation and assignment of the three sets of unique identifiers for the Internet, which are as follows:

• Domain Names, which form a system, referred to as DNS (Domain Name Servers).
• Internet protocol ("IP") addresses and autonomous system numbers
• Protocol port and parameter numbers.
• Coordinates the operation and evolution of the DNS root name server system
• Coordinates policy development reasonably and appropriately related to these technical functions

While ICANN is performing its mission there are certain core values that should be taken into consideration, which should guide the decisions and actions of the ICANN team. These core values include the following:

• Preserving and helping to enhance the operational stability, reliability, security and global interoperability of the Internet.
• Introducing and promoting competition in the registration of domain names where practicable and beneficial in the public interest.
• Respecting the creativity, innovation, and flow of information made possible by the Internet by limiting ICANN's activities to those matters within ICANN's mission requiring or significantly benefiting from global coordination.

Without the work that is done by ICANN the Internet would more than likely just dissolve into anarchy if there was no structure put in place to safeguard the address system that underpins the Internet. ICANN also tries to encourage and promote greater web use in developing nations. The Organisation of ICANN is made up of governmental and non-governmental representatives as well as technical experts, business representatives and skilled individuals to find an egalitarian way of managing the web.

Helen is the web master of Discount Domains, ICANN approved Domain Registrars.

Domain Name Do’s and Don’ts

Domain names are classed as the building blocks of the internet. Having the right domain name is key to your site. It is also important to name your site the same as your domain name. The simple reason behind this is that people will remember your site by its domain name, not by its URL.

Domain names can be of any length up to 67 characters, however the shorter the domain name the easier it is for your site to be remembered and the less susceptible it will be to people making mistakes when typing it in to their internet browser.

However it is proving more difficult to get short domain names now as most have already been taken. As well as avoiding long domain names you should also avoid the use of hyphenated names. There are several reasons why hyphenated names should be avoided as domain names that are hyphenated are difficult to remember and hard to type. If someone recommends your site to another person they will only remember the words used, not the fact it is hyphenated so that person would then search for your site based on the words and end up at another site, which could possibly be your competitor.

If you are in the business of selling pens you can rest assure that the domain name pens.com has already been taken. You have to be imaginative when it comes to choosing your domain name. If you are selling pens why not try the domain name pensworld.com or worldofpens.com. You should always make sure that your key word, i.e. the item you are selling is featured in your domain name this way if someone search’s for your site via a search engine, such as Google, msn or yahoo, your site has more of a chance of showing up.

As well as featuring your keyword in your domain name it is important to remember that the more your keyword appears in the text on your site, the more of a chance your site has of being listed in search engine results. Being listed in search engine results means that your site has more of a chance of people choosing to buy off you as oppose to your competitors.

If your website is focused on providing an accident claim service then the keywords that you need to include throughout the text on your site are things such as accidents, claims, personal injury, no win no fee and compensation. By including a range of keywords throughout your site you are increasing your search engine ranking and your site will have more of a chance of appearing on several different search engine results.

Another aspect that has to be taken into consideration when deciding on your domain name is whether you are going to have a dot com or a dot co dot UK. The answer to this really lies with whether you want international business branding or just UK business branding. If you want to focus your business internationally then a dot com domain will work best for you as you can appeal to a global market. However if you want UK business branding then a dot co dot UK will work best.

If you are hoping to register a domain then hurry or your idea will be snapped up by someone else and all the good domain names will be taken.
Helen Cox is the web master of Article Alley, home of all of your Domain Name needs.